|T-series vs Pewdiepie The War Of Youtube|
There is an epic battle on YouTube right now. And the possibility that most of us are doing about our daily activities are completely unaware of this major performance.
This is the war for the most subscribed or followed channels on YouTube. The claimant is a man Swedish YouTuber PewDiePie and our own Indian label T-series (That's right. Music label established by Gulshan Kumar.)
The sharp ascent of the T-series has shocked many YouTubers. And trying to stop it in its tracks, PewDiePie has announced the war.
For the past five years, controversial personality PewDiePie, known for its video-game commentary and jokes, dominate the video platform. The channel's video has been watched more than 19 billion times. His real name is Felix Kjellberg, and he is among the influential people in the list of TIME.
Karlberg has rolled out a large operation that is asking people to subscribe to their YouTube channel and unsubscribe from T-Series. Even they have special award titles for users who troll the T-Series video, downvote them and recruit more members in their channel.
In a fresh turn, Jimmy, Mr. Donaldson of Beast - American YouTuber who claims more than 11 million customers - joined the war last month, supporting PewDiePie Mr. Beast bought billboards, appeared on local media, distributed to passengers - all PewDiePie to deposit more customers.
Four days ago, MrBeast posted an 11-hour video on his channel, in which he is calling "PewDiePie" 100,000 times.
The hilarious stunts can temporarily stop the T-series, but this is almost a lost game for PewDiePie.
T-Series, which came to YouTube in 2011, is now run by Gulshan Kumar's Son Bhushan Kumar.
Earlier this year, the company had 30 million fans. Today, it has more than 72 million subscribers. According to analytics firm Socialblock, more than 141,000 subscribers join the channel daily. This combined video footage is more than 53 billion, which is ahead of Pavey's 19 billion.
T-Series has been a major music label in India since the 1980s. It has 29 channels in many Indian languages. In online avatar, music labels include videos of several top artists including AR Rahman, Guru Randhawa, Shreya Ghoshal, and others. YouTube's sales are now around 25 percent, which is close to $ 100 million.
The sight-seeing battle between two YouTube channels has become so intense that some analytics companies are running live tools and video blogs to record the number of users every minute.
The T-Series meteorite has been credited to the game-changing mobile and data service penetration in India in September 2016. But above all, its online emergence reflects the age of the global internet.